Grunge Makeup on Amazon France: Dark Lipstick Is Surging, but Smoky Eye Is Fading — What the Data Shows
90s grunge makeup is the resurgent category of dark-toned lipsticks, smoky eye products, and matte-finish base inspired by the 1990s aesthetic — now being reformulated and repositioned for a new generation of consumers. According to trendier AI's product and review tracking of Amazon (France) during October 2025–February 2026, grunge makeup products grew +12.41% in supply while reviews declined -5.14%, with Lipstick adding 21 products to command 23.1% category share — making it the clear format leader of the grunge revival.
Key Findings
- Product growth outpaces demand: 90s grunge makeup products on Amazon France grew +12.41% (274 to 308 products) while reviews declined -5.14% between October 2025 and February 2026. Source: trendier AI.
- Lipstick leads the revival: Lipstick added 21 products — the largest gain of any subcategory — to reach 71 products (23.1% share), and was one of only three subcategories to gain reviews (+7). Source: trendier AI.
- Lip formats dominate: Lipstick (23.1%) and Lip Pencil (19.8%) together account for 42.9% of all grunge makeup products on Amazon France, confirming the revival is lip-first. Source: trendier AI.
- Mascara collapses: Mascara lost 2 products and 18 reviews — the sharpest engagement decline of any subcategory — despite being a core grunge aesthetic element. Source: trendier AI.
- Brand count stable: Brand count grew just +1.10% (91 to 92), meaning expansion is driven by existing brands adding SKUs, not new entrants flooding the market. Source: trendier AI.
- Rising brands: Multiple brands climbed 11 to 18 positions in the brand rankings during the period, driven by eyeliner, setting spray, and eye stick formats rather than traditional lipstick. Source: trendier AI.
Dark lips are back — but is anyone buying? The Amazon France data reveals a grunge makeup category that's growing fast in supply but softening in consumer engagement, raising a key question for brands investing in the 90s nostalgia wave.
Source: trendier AI — Amazon, France, October 2025–February 2026
Which Grunge Makeup Subcategories Are Rising and Falling?
Lipstick is the undisputed supply leader, but the grunge revival is lip-first, not eye-first. According to trendier AI's subcategory analysis of Amazon (France) during October 2025–February 2026, Lipstick added 21 products to reach 71 (23.1% share, €13 average price), gaining 7 reviews. Lip Pencil added 13 products to reach 51 (19.8%, €8), though reviews dipped by 4.
Together, these two lip formats account for 42.9% of the grunge makeup category — nearly double the combined share of eye-focused formats. The revival narrative may be "smoky eyes and dark lips," but the data says brands are investing in lips first.
On the losing side, Mascara lost 2 products and 18 reviews — the steepest engagement drop in the category. Powder shed 6 products and 1 review. Eyeliner lost 4 products and 3 reviews. The eye zone formats that define the grunge aesthetic are contracting while lip formats expand — a gap that may signal either an untapped opportunity or consumer disinterest in grunge-positioned eye products at current price points.
Eyeshadows (palette format, 42 products) gained 8 products but lost 5 reviews, while Eyeshadow (single format, 22 products) gained 6 products and 5 reviews — suggesting consumers prefer accessible single-shadow formats over palettes for the grunge look.
What Does the Brand Landscape Look Like?
The grunge makeup brand ranking on Amazon France is dominated by mass-market heritage brands. According to trendier AI's brand ranking analysis of Amazon (France) during October 2025–February 2026, the top three positions are held by brands with decades of French and European market presence, commanding the largest portfolios (40–68 products each) and review volumes.
The more interesting signal is what's climbing. Multiple brands surged between 11 and 18 positions during the period — and they're winning not through lipstick but through eyeliner, eye sticks, and setting spray formats. These rising brands operate with much smaller portfolios (7–21 products) but are generating outsized review efficiency, suggesting that consumers reward specific grunge-coded hero products over broad assortments.
The full brand ranking — including exact positions, rank movements, review counts, product counts, and the specific hero products driving each riser — is available in the trendier Library.
How Is the Grunge Revival Playing Out Across Markets?
The grunge makeup trend extends beyond France — with Amazon UK showing distinct patterns. According to trendier AI's product ranking analysis of Amazon (United Kingdom) during January–March 2026, the UK rankings reveal a mascara-and-lipstick-led review pattern, with the top three products by review velocity all coming from a single brand's mascara franchise — gaining 120–122 reviews each in a single quarter.
In the UK, lipstick and mascara formats lead reviews — a contrast to France where lipstick leads supply but mascara is declining. The UK hot new products collection shows powder foundation, eyeshadow sticks, and lip liner formats as the fastest-rising new entrants by sales rank. The full cross-market product rankings are available in the trendier Library.
Source: trendier AI — Amazon, France, October 2025–February 2026
Why It Matters
The 90s grunge makeup revival is real in supply terms — +12.41% product growth in five months — but the -5.14% review decline signals that consumer demand hasn't caught up to brand enthusiasm. This is a classic early-stage nostalgia cycle: brands move first, consumers follow selectively.
For brands in the space, the data points to a clear strategy: lip formats are where consumers are engaging (Lipstick and Foundation are the only subcategories gaining both products and reviews), while eye-zone formats need stronger product-market fit. The rising brands climbing 11–18 positions aren't winning on assortment breadth — they're winning on specific hero products that nail the grunge aesthetic at accessible price points.
Frequently Asked Questions
Is 90s grunge makeup growing on Amazon France? 90s grunge makeup products on Amazon France grew +12.41% (274 to 308 products) between October 2025 and February 2026, but reviews declined -5.14%. According to trendier AI's tracking of Amazon (France), Lipstick leads the supply expansion with +21 products added, commanding 23.1% of category share. Brand count stayed stable at +1.10%, meaning growth is SKU-driven, not new-entrant-driven.
Which grunge makeup subcategory is growing fastest on Amazon France? Lipstick is the supply growth leader, adding 21 products to reach 71 (23.1% share) on Amazon France between October 2025 and February 2026. According to trendier AI's subcategory analysis, Lip Pencil added 13 products (19.8% share). Together, lip formats account for 42.9% of the grunge makeup category. Mascara was the biggest loser, dropping 2 products and 18 reviews.
What brands are rising in 90s grunge makeup on Amazon France? According to trendier AI's brand ranking analysis of Amazon (France) during October 2025–February 2026, multiple brands climbed 11 to 18 positions in the rankings. The rising brands are winning through eyeliner, eye stick, and setting spray hero products rather than broad lipstick assortments, generating outsized review efficiency from small portfolios of 7–21 products.
📖 Get the full 90s Grunge Makeup report — complete brand rankings, cross-market product rankings (UK + France), rising-product analysis, and pricing data — in the trendier Library.
💬 Try this prompt on trendier AI:
"Which 90s grunge makeup products and brands are gaining the most reviews on Amazon France right now?"
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