A New Standard in K-Beauty: How Leaders Are Winning with Data + AI Automation

K-Beauty leaders are adopting a new standard: Data + AI Automation. Powered by data from 25+ global marketplaces, this approach is enabling beauty companies to slash their market research and marketing asset production time to a tenth. After helping over top 100 K-beauty companies accelerate execution, trendier AI is now bringing this proven methodology to a global audience through its Bootcamp program.

The potential of AI is clear, but many in the beauty industry find its outputs too ambiguous for concrete business decisions. The root cause isn't the AI itself, but the absence of a foundational layer: relevant, structured market data. Without this 'fuel,' AI remains in the realm of educated guesses.

As an answer to this challenge, a crucial shift is underway in the hyper-competitive K-beauty market. A new operational standard is taking hold: Data + AI Automation, built upon data from 25+ global marketplaces.

This movement was clearly demonstrated at the recent 'Trendier AI Bootcamp 2025' in Seoul, where over 100 of Korea's top beauty companies--from titans like Amorepacific, LG H&H, and Cosmax to fast-rising brands like COSRX, Anua, and TirTir--gathered to adopt this new data-driven execution strategy.

The methodology is revolutionary. Leading companies now feed structured market data from major marketplaces like Amazon, Sephora, Olive Young, and Qoo10 directly into AI. This allows them to analyze both supply and demand signals simultaneously, reducing cycles for product planning, marketing campaign development, and online product page creation from over a month to a single day.

The impact on participants was immediate and profound.

"We confirmed we could cut our absolute market research time to a tenth of what it was. We often get trapped in our own bubble, but this process forced us to see our product through the eyes of global consumers. It was eye-opening to finally be able to answer the question, 'Is this what customers are actually looking for?'" -- Product Planning Director from Hugel.

A Brand Manager from Memebox added, "The ability to structurally analyze market keywords is a huge leap forward. Market analysis that used to take weeks is now completed in minutes, generating strategies and deliverables for each department. This closes the gap between data and real-world execution."

"We've seen so many brilliant teams struggle, not from a lack of creativity, but from a lack of data-driven conviction. Our mission is to close that gap--to empower brands to turn their powerful intuition into measurable, successful strategies. It's about setting a new standard for how the entire industry innovates." -- Kei Chun, CEO of Trendier.

The host of the event, Trendier, is now launching these boot camps globally. Building on its success in Korea, the global boot camp series will kick off at Cosmoprof Las Vegas in July, with subsequent stops in key cities including Hong Kong, Bangkok, New York, and Miami. The program is offered complimentary, and industry leaders--from brands and manufacturers to retail buyers--ready to adopt this new standard of success can apply online through the Trendier AI website.

Key Takeaways

• Data is the core: AI becomes significantly more effective when paired with structured market signals from diverse global sources.
• Speed drives execution: Leading K-beauty brands are seeing up to 90% reductions in time spent on planning and content tasks using the Data + AI approach.
• Global access: This proven program is now available to beauty brands worldwide through a complimentary boot camp.

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