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Products, ingredient, marketing keywords, and many more!
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K-beauty Trend Summit's Global Buyers Special
2024 The Rising Brand: OAVO
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OAVO is a brand that provides
unique solutions
rather than just creating new products. By looking at the market from a fresh perspective, OAVO offers
efficient usage methods at reasonable prices
. The brand’s lineup includes the liquid glitter eyeshadow, aegyosal cushion, and cheek cushion, with exciting skincare products coming soon.
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OAVO has
made a strong impression
at
major beauty events in Seoul, Japan, and Hong Kong.
Through its participation, OAVO
continues
to build its presence
,
offering products that resonate with
international beauty standards.
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Discover OAVO’s Most Relevant Product Through Trendier Data👇
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Trendier data shows that
the "Y3K" style is becoming a popular
trend linked to OAVO's products. Meanwhile, trends like the "No-makeup" look and under-eye highlights are g
aining popularity
in Korea. OAVO is
staying ahead
by offering products that align with these evolving beauty preferences.
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Upcoming: 5 K-Beauty Trends to Watch in 2025 and Asian Market Insights at COSME Week 2025 in Tokyo.
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Trendier is sharing insights at
COSME Week 2025
in Tokyo Big Sight, Japan on 15 - 17 January 2025, connecting with
top industry professionals
and
exploring exciting new beauty
and
cosmetics market opportunities
!
Key Points :
-
2025 Trends based on over
40 million consumer review
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Strategies for the international expansion of J-Beauty
Be sure to visit Trendier's booth at
CIFG-3
to receive your
exclusive trend report
!
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What's new this week?
Eyes are the new canvas, as the latest makeup trends ignite a new beauty revolution.
465% growth for a keyword
—Are you ready to uncover the buzz?
🔍
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Trendier AI analyzes the leading Eye Makeup Trend products across major platforms, including Coupang. Here are three key highlights from the data:
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Merzy is dominating the eye makeup trend,
with its eyeliner and brow pencil products stealing the spotlight! 👀
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Eye makeup just got a major refresh,
with 8 new products making their way into the Top 20🏆
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Espoir Brow Pencil
rose from rank 83 to rank 19, growing fast and getting more attention.
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In Qoo10 Japan, the keyword
#Pigment
rose by 465% compared
to the previous period. 🇯🇵
The rising product related to
#Pigment was
soaddicted's
Lash
Addict Advance Eyelash Serum.
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In Korea,
#Soft Look
has emerged as a rising keyword this period compared
to the last. 🇰🇷
Among the brands driving this trend,
Missha
stands out as a leader, with its Modern Shadow 32 Color palette
being the
most popular
product
for this trending keyword.
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Out of 20 rising keywords at Sephora, Trendier highlights
#Luxurious
as the
top performer.
O
ther rising keywords include
#Red
and
#Award-winning
, reflecting the growing demand for products that combine vibrant color with high quality.
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These are top-color keywords from
Yves
Saint Laurent
products
stand out for the
#Luxurious.
This indicates that in the eye makeup category, consumers are increasingly seeking
high-end
or top-quality products.
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In Q3, the
eyeshadow palette
category in Korea grew by an impressive 27%, while in Japan, the
eyeshadow base
category saw a 14% increase. This strong growth shows that eyeshadow is the fastest-rising category in eye makeup, shaping emerging trends
in the market✨
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Find out how Eye Makeup Trend stacks up in US and Japan👇
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U.S. most review keywords from top products in the market📈
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Eye makeup newly launched from leading products in Japan beauty market🌟
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[Follow Event 🎉]
Follow Trendier AI' new X account to get k-beauty trend report!
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We’re excited to introduce our new social media platform, X! This account will be your go-to for the latest and
fastest updates on our data and services.
Stay tuned for real-time announcements on our data expansion across both platforms and countries.
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Follow Trendier AI's new X account and get the
passcode
for the
exclusive
K-beauty new mask trend report.
This event lasts until
January 30, 2024,
and is
applicable to all Trendier AI users.
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Follow these steps: Click 1, then 2 to get the passcode.
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Additionally, You can view the upcoming data launch schedule on
Our Data Page
!
If you don’t see what you’re looking for, feel free to reach out to us X!
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Upcoming Collection in Trendier Library: Diet Health Supplement💊
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In the upcoming Diet Health Supplement content, Trendier will analyze emerging products and key keywords driving trends in the beauty market.
G
et the latest insights—sign up now at the Trendier Library!
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From Japan to the US 🇯🇵🇺🇸: Review Keywords Fueling Diet Supplement Choices
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Wellness Winners🌟 Best-Selling Diet Health Supplements on Amazon US
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and many more!
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