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Products, ingredient, marketing keywords, and many more!
K-beauty Trend Summit's Global Buyers Special
2024 The Rising Brand: THOME
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THOME is a brand that prioritizes
sustainability
and
eco-friendliness
. In just 6 months, it has skyrocketed to become the
fastest-growing brand
, achieving an impressive
24x growth
—
earning $350K
in just one hour through live commerce.
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THOME has made its mark with
18 clinically tested items
, including
4 trials for calming and skin tone improvement
and
5 trials for swelling and lifting
.
Backed by
189 clinical participants,
THOME continues to stand out as a trusted name in advanced skincare solutions.
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Discover THOME’s Most Relevant Product Categories Through Trendier Data👇
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Trendier data reveals that "glass skin" and "exfoliating" are emerging trends, strongly linked to THOME's product. Meanwhile, concerns like dullness and fine-line wrinkles are
gaining traction
in the U.S., where THOME provides targeted solutions, solidifying its presence in key global markets.
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Trendier's Expanding to US & Europe Channel Data in
2025!
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Trendier is expanding our channel data coverage in the U.S. and Europe in early 2025, offering valuable insights into new markets!
🇺🇸
U.S. Channel (January 2025)
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New channels:
Walmart
&
Target
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Existing channels:
Amazon
,
Sephora
,
Ulta Beauty
🇪🇺
Europe Channel (Q1 2025)
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New channels:
Amazon
in
France
,
Germany
,
UK
,
Italy
, and more!
If you're interested in accessing
Trendier’s U.S. and Europe channel data
, simply
submit an inquiry
, and you'll receive
full details
on how to access and gain benefit from these enhanced insights.
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What's new this week?
MTS Skin Care is setting new standards, driving the next wave of beauty trends. One keyword skyrocketed by 4157%—Ready to uncover it? 🔍
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Trendier AI analyzes the leading MTS Skin Care products across major platforms, including Qoo10. Here are three key highlights from the data:
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VT Cosmetics
leads the way with its
Reedle Shot product
, showing impressive growth and consumer interest. 📈
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Dr.twenty project
has made a strong new entry, quickly rising with its focus on
anti-aging benefits
🌟
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"Skin glow," "Lift + firm,"
and
"Deep hydration"
are the top rising keywords in MTS skin care, guiding customers in their purchasing decisions and driving sales. 🚀
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In Naver Korea, the keyword #Wrinkles surged by
4157%
compared to the last quarter🇰🇷
The product most frequently related to #Wrinkles was Dr.Melaxin's 'Eye Cream for Eye Bag,' with
8,000 reviews.
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In Japan,
#Texture
is one of the keywords that has risen in this period compared to the previous one. 🇯🇵
This indicates that many consumers are seeking
smoother skin solutions
. It seems that
MTS Skin Care
is becoming a rising category at Qoo10.
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In Q3 2024, OliveYoung’s MTS skincare category had 588 products with 105 different ingredients. The top 5 most common keywords were
Hyaluronic Acid, Needle, Panthenol, Cica, and Niacinamide
. Bakuchiol saw a
150%
increase from the previous quarter, while Hyaluronic Acid was still the most used ingredient.
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VT COSMETICS
products stand out as the top for the
'TECA'
ingredient.
This indicates that many consumers are seeking
skin-soothing
products, showing that TECA is also becoming a rising ingredient in MTS Skin Care at OliveYoung.
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In Q3, the
Essence
category in Korea grew by
an impressive 63%
, while in Japan, MTS Skin Care
Essence
products saw a
27% increase
. This strong growth shows that Essence products are the
fastest-rising category
in MTS Skin Care, driving trends in the market✨
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Find out how MTS Skin Care stacks up in Japan and Korea👇
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Japan's MTS Skin Care review keywords from top products in the market📈
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MTS New Arrival from leading products in Korea beauty market🌟
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Upcoming Collection in Trendier Library: Eye Makeup Trend👀
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In the upcoming Eye Makeup Trend content, Trendier will analyze emerging products and key keywords driving trends in the beauty market.
G
et the latest insights—sign up now at the Trendier Library!
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Crowned by Reviews: Korea’s Eye Makeup Trends Taking Over 🏆
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From Smoky to Subtle: Sephora & Ulta Top 30 F/W Eye Makeup 💫
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and many more!
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