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What's New This Week?
- How Does AI Help K-Beauty Build Repeatable Bestsellers? 🤖
- Sustainable Growth Strategies In Global Beauty 🌍
- What Do Rankings Show About Emerging Eye Care Demand? 👀
- Which Makeup Subcategories Are Rising On Amazon US 🇺🇸
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The Data + AI
Behind K-Beauty’s Bestsellers 🚀
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Data and AI are becoming the core of faster decisions, fueling K-Beauty’s growing global momentum. This session shows how data-connected workflows help teams spot demand shifts early, read ingredient and efficacy patterns clearly, and act quickly across R&D, product planning, marketing, and sourcing.
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AI-powered data also compresses manual tasks like market scans, competitor checks, and sentiment reviews into minutes, giving teams clearer visibility into what is rising, what is slowing, and which claims and formats are driving real demand.
How different would your workflow look if AI-powered data could turn complex market signals into simple, confident next steps?
Explore how top teams turn live market data into faster decisions in the full K-Beauty Trend Summit session on Trendier Library.
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Sustainable Growth Strategies
Shaping Global Beauty Markets 🌍
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K-Beauty’s global rise is accelerating across regions in Europe, Latin America, Oceania, and the Middle East, where brands are scaling through sharper positioning, education-driven strategies, and culturally aligned storytelling. These sessions highlight how companies identify what resonates in each market and turn those insights into sustainable growth.
Dive into the full Global Expansion Strategies sessions to see the signals shaping K-Beauty’s expansion playbook on Trendier Library.
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What Do Sephora’s Review Reveal
About Eye Care Leaders? 📊
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(Click on the image to go to the full report.)
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Eye-care demand is rising across major markets, with firming, brightening, and peptide formulas showing the strongest lift in reviews. At Sephora US, creams and serums lead growth, while refillable formats and gentle retinol options gain momentum.
Shoppers are also gravitating toward fast-absorbing, non-pilling textures and multi-benefit formulas that target dark circles, puffiness, and firmness in one step.
See how hero ingredients, product claims, and consumers reviews shape the Top 10 in the full report 📈
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Explore fresh insights every week —
10+ beauty trend reports globally.
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Rising products from Korea's top platforms — Olive Young.
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Explore which marketing and review keywords are rising in the US.
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Track the SKUs driving growth across Europe.
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Spot rising marketing and review keywords at Olive Young Korea.
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Which Subcategories Are Rising Fast
in Amazon US? 📈
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Mascara continues to lead Amazon US in review activity, while Lip Stain holds the largest SKU count, signaling strong pull for long-wear eye and lip formats. Liner–Shadow combos and Lash Enhancers also show the fastest growth, highlighting rising demand for expressive, performance-focused products.
See the full breakdown of the most-reviewed and fastest-growing makeup subcategories on Amazon US in Trendier Library 📊
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New Data Update
(As of November 2025)
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Douglas IT 🇮🇹
New
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Sephora UAE 🇦🇪
New
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Amazon DE 🇩🇪
Soon
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