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Foundation-Free Just Became a Real Category in the US Top 10 🇺🇸

Trendier AI

22 Jun 2026 — 4 min read


Three brands just jumped double-digit ranks — ILIA +11, Laura Mercier +17, IT Cosmetics +13.	View in browser

What's New This Week?

Rhode Launches Its First Cream Bronzer, Betting on Warm Bronze Glow ✨
ILIA Climbed +11 to #1 in Sephora US Foundation-Free Base 🇺🇸
The Met Gala Chose the Look. Is the Market Following? 🎨

Rhode Launches Its First Cream Bronzer, Betting on Warm Bronze Glow ✨

On June 9, Hailey Bieber's Rhode drops its first-ever cream bronzer, Pocket Bronze (8 shades, peptides + tamanu oil), plus the Highlight Milk luminizer — its first bronzer in ~18 months and a clear push deeper into color.

The question is no longer whether Rhode expands beyond skincare — but which warm, bronze-glow shades DTC and indie brands are claiming on Sephora US.

💬 Ask trendier AI (included in your Trendier Library subscription):
"On Sephora US bronzers and luminizers, which warm bronze-glow shades are DTC and indie brands newly entering over the last 6 months?"

Check Glow-Shade DTC Entry on Sephora US 🔆

ILIA Climbed +11 to #1 in Sephora US Foundation-Free Base 🇺🇸

Across Nov 2025–Apr 2026, Sephora US's #Foundation-Free Base Top 10 reshuffled hard: ILIA climbed +11 to #1 (529 reviews in period), while Laura Mercier surged +17 to #2 and IT Cosmetics jumped +13 to #8.

The question is no longer whether foundation-free is growing — but which brands are converting that demand into review momentum fastest.

Explore the full Sephora US #Foundation-Free Base Top 10 Brand Rank inside the Trendier Library.

See the Full Sephora US Foundation-Free Base Top 10 🔝

Foundation-Free Base Market Signals 💡

Click Here to Read the Full Collection 💡

The Met Gala Chose the Look.
Is the Market Following? 🎨

A runway moment can spark attention. What matters is whether it translates into product demand. Recent signals suggest the conversation around watercolor blush, sheer glow, and melt-in finishes may be moving beyond editorial coverage.

On Trend ON, we track where beauty aesthetics start appearing in rankings, launches, and consumer language—before they become category expectations.