Global Newsletter

From Hidden Gem to Top 3 — This Bestseller is Making Waves! 🏆

Trendier AI

19 Jan 2026 — 4 min read

We analyze e-commerce data from platforms like Amazon, Sephora, Ulta, Walmart, Target, and Olive Young etc, covering over 1 Billion+ Data.

What’s New?
This Week’s Newsletter Summary

💌 Exclusive Deal for Global Buyer : Lactomedi

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Cleansing Care

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Makeup Fixing

K-beauty Trend Summit's Global Buyers Special
2024 The Rising Brand: Lactomedi

Lactomedi is rising in Japan and Korea, leading #itching relief with mentions up 877.38%. Its #inner perfume ranks #3 in Olive Young, gaining traction through word-of-mouth. In Q2 2024, #Sensitive mentions grew 47% on Sephora North America, highlighting demand for pH balance and microbiome care. Lactomedi stays ahead with patented Lactobacillus for a healthy, balanced intimate care solution.

Lactomedi is a Korean feminine care brand dedicated to supporting women's holistic well-being through scientific expertise and innovative solutions . By addressing key concerns like itching relief, odor control, and pH balance , Lactomedi provides high-performance, research-backed care tailored to modern women’s needs.

Since its launch in April 2023 , Lactomedi has experienced impressive and consistent growth , achieving $60M in sales alongside global expansion into B2C/B2B markets . The brand has secured #1 in intimate moisturizers on Amazon , formed mega influencer partnerships , and expanded into offline stores , solidifying its position as a leading name in feminine care.

Lactomedi products are formulated with a highly concentrated Lactobacillus complex and 100% EWG Green Grade ingredients for safe and effective care. They are fragrance-free and clinically proven , while also containing plant extracts to provide gentle yet powerful protection for a balanced intimate routine.

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What's new this week?
From rank 300 to Top 3—this viral sensation is taking over! Which product climbed all the way up? 🚀

Trendier AI analyzes top Cleansing products on Sephora and ULTA , uncovering 3 key insights shaping the market:

From rank 330 to Top 3 , KORA Organics' Calming Cleansing Balm has surged in popularity, praised for its soothing formula and effective cleansing power. 🌿
Soaring to the top , Clarins’ Hydrating Gentle Foaming Cleanser with Aloe Vera wins hearts with its ultra-gentle yet deeply hydrating formula! 🏆
The top 20 welcomes new entries like gel foaming cleansers, pads, and wipes—must-haves for effortless and effective skincare! 💖

At Olive Young, the keyword #Cooling surged by 94.44% , highlighting a growing preference for cleansing products that offer a refreshing sensation while soothing and balancing the skin. ❄️

The most mentioned product is Laundryoü's Clean Face Strong Gel-to-Foam Cleanser, recognized for its gentle yet effective formula. 🌿

Check out the full report here!

Mentions of #Vitamin C in Sephora reviews have surged by 46.15% QoQ, reflecting growing consumer interest.

Youth to The People is making waves in the # Vitamin C trend with its "Superfruit Gentle Exfoliating Cleanser," packed with papaya enzymes for a radiant, smoother look. ✨

What is the other rising keyword?

Trendier highlights that "Hydration" showed the highest growth rate at 22.69% , ranking #1 among 20 other keywords. Followed by "Trouble" and "Dermatest," these keywords emphasize efficacy, skin concerns, and strategic marketing for products sold on Olive Young. 💦

Find out how Cleansing Products stacks up in Global Trends👇

Check out the @cosme Newest Cleansing products 🌟

Discover the top keywords for Cleansing Products in Japan 🇯🇵

Or, see all Cleansing collections on Trendier Library!

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Makeup Fixing 🪄

In the upcoming Makeup Fixing, Trendier will analyze emerging products and key keywords driving trends in the beauty market. G et the latest insights—sign up now at the Trendier Library!