Hero Ingredients Leading K-Beauty’s New Innovation ⚡️

K-beauty continues to push ingredient innovation forward, with consumers gravitating toward proven actives like CICA for calming, snail mucin for hydration, spicule for absorption, glutathione for brightening, rice for barrier care, and PDRN for regeneration. These ingredients are shaping performance standards across global markets.

Which of these hero ingredients and new formats are resonating most with shoppers and driving the next wave of K-beauty innovation?

For a clear breakdown of the leading actives and emerging trends, watch the full session at the K-Beauty Trend Summit.

>>> Watch the 2026 K-Beauty Ingredient Roadmap ⭐️

K-Beauty’s Hot Rookie Brand⭐️

Showcase ️Strengthening Skin at Its Core —Terroir Bon 🍇

Aging-care demand is accelerating across Korea, Japan, and the U.S., as lifting, anti-aging, and firming keywords continue to rise. Even within the vegan category, interest in gentle but effective wrinkle solutions is growing, with #Vegan mentions at Sephora up +19.6% YoY, signaling a shift toward sensitive-skin–friendly anti-aging care.

Terroir Bon reflects this movement with plant-based formulas focused on firming benefits and irritation-free performance, aligning with the global push toward cleaner, gentler aging-care solutions.

👉🏻 More trend insights available in the Terroir Bon page below.

>>> Explore Terroir Bon’s Product Insights

K-Beauty’s Hot Rookie Brand Showcase ️⭐️

Donkey Milk Innovation in Skincare —Dear Ohneul 🥛

Global demand for wrinkle, firming, and pore-care is accelerating, with wrinkle mentions up +186.5% at Ulta and firming keywords rising +392.7% on Japan’s Qoo10.

In this shift toward lifting and barrier-strengthening routines, Dear Ohneul is gaining attention with DKMEX, a donkey-milk–based complex blended with botanical extracts.

The Elixir Donkey Cream and DKMEX Ampoule meet rising needs in wrinkle care, tone improvement, and barrier support, while the Singgreen Toner Pad aligns with the global move toward daily pore-refining solutions.

👉🏻 More trend insights available in the Dear Ohneul page below.

>>> Explore Dear Ohneul’s Product Insights

K-Beauty’s Hot Rookie Brand Showcase ️⭐️

Smart Care for Daily Skin Concerns —Mask King 🧴

Exfoliation and odor care are climbing across global foot-care markets. At Olive Young, exfoliation-related reviews rose +322.9%, and Japan’s Qoo10 ranked #Exfoliation, #Moisture, #Odor among its top foot-care keywords.

Maskking’s Egg Foot Spa Cream aligns with this shift, tapping into rising ingredient trends like #Urea and #HyaluronicAcid, as consumers look for smoother, hydrated feet.

In the U.S., Amazon foot-care products mentioning exfoliation increased +13.1%, reflecting growing demand for simple, effective daily solutions.

👉🏻 More trend insights available in the Mask King page below.

>>> Explore Mask King’s Product Insights

K-Beauty’s Hot Rookie Brand Showcase ️⭐️

Calming Moisture from Extreme Nature — TREEANNSEA 🌵

Global demand for calming and deep hydration is accelerating across Korea, the UK, and the U.S., with “calming” and “deep hydration” among the most frequently rising skincare keywords.

Within this shift, TREEANNSEA is gaining attention for formulas inspired by extreme natural environments, such as the Arctic Biome Hyaluron and Agave Cactus Desert lines, which align with growing interest in gel textures, vegan formats, and long-lasting moisture.

👉🏻 More trend insights available in the TREEANNSEA page below.

>>> Explore TREEANNSEA’s Product Insights

K-Beauty’s ingredient and brand shifts reveal clear global demand signals. You can explore the full K-Beauty Trend Summit 2025 sessions, including ingredient roadmaps, brand spotlights, and market insights, in the Trendier Library.

By connecting real market data with AI-driven analysis, these sessions show how beauty teams can boost innovation speed and improve decision clarity across global markets.