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What's New This Week?
- How AI is Shaping the Next Generation of Bestsellers 🚀
- Deep Hydration: The Next Innovation Driving Skincare Growth 💧
- U.S. Skincare: Which Brands Are Leading the Market 📊
- Mocha Mousse Is Defining Makeup Trends in 2025 🎨
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AI × Beauty:
Shaping the Next Generation of Bestsellers 🚀
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AI is redefining how beauty brands create, test, and scale their next bestseller.
Trendier AI and igniteXL Ventures are co-hosting the AI × Beauty session on October 21 at Silicon Valley Bank, Santa Monica, featuring Claire Chang (Founding Partner of IgniteXL Ventures), Kei Chun (CEO & Co-founder of Trendier AI), and Jisun Lucie Shin (Head of Data Business at Trendier AI).
The event explores how AI and K-Beauty’s data-first model are setting new global standards for innovation, speed, and precision. Seats are limited, RSVP to secure your spot.
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Which Keywords Are Shaping
the Deep Hydration Skincare Boom? 👀
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(Click on the image to go to the full report.)
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At Sephora U.S., deep hydration skincare is accelerating in demand. From March to August 2025, review mentions of #PolyglutamicAcid, #ArganOil, and #Allantoin climbed sharply, reflecting a shift toward barrier repair and long-lasting hydration.
Explore the brands and products driving these rising keywords and see how they’re reshaping the U.S. hydration market in the full report.
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(Click on the image to go to the full report.)
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💡 Exclusively this week, access the latest Deep Hydration report from Douglas Germany and Amazon UK. Explore which products are leading consumer favorites, and uncover the key ingredients and claims shaping Europe’s hydration market. [Read the full report here.]
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Explore fresh insights every week —
10+ beauty trend reports globally.
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Explore which marketing and review keywords are rising in the US.
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Rising products from Europe’s top platforms — Douglas DE & Amazon UK.
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Track the SKUs driving growth across Sephora, ULTA, and Amazon US.
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Discover the marketing and review keywords gaining the most consumer attention.
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Who’s Leading the US Skincare
E-Commerce Market? 🇺🇸
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Based on the U.S. Q2 Skincare Brand Index, e.l.f. leads Ulta, Medicube secures the top spot on Amazon, and Banu dominates Sephora with 1,009 reviews, reflecting how accessibility, innovation, and data-backed performance are shaping the U.S. skincare market.
These insights come from ongoing trend tracking across thousands of U.S. reviews and rankings, revealing subtle market shifts often missed in topline data.
See the full analysis of top-performing brands and market shifts in our complete report on LinkedIn.
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The Rise of Mocha Mousse:
2025’s Hottest Makeup Color 🤎
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Mocha Mousse tones are trending in Korea, with #Vitality leading Olive Young’s top-ranked keywords from Nov’24 to Jan’25. Keywords like #ApricotSeed and #Soft reflect growing interest in natural, radiant finishes and skin-friendly textures.
Seen across thousands of marketing keywords, these patterns often hint at where the next beauty wave is heading.
Read the full article on Medium to discover the rising products and innovations shaping the Mocha Mousse trend in 2025.
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New Data Update
(As of October 2025)
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Douglas IT 🇮🇹
New
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Walmart 🇺🇸
New
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Amazon DE 🇩🇪
Soon
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