#Lipfication Is Rewriting the Rules of the US Lip Market 👄
Lips are getting the skincare treatment. As hydration, repair, and barrier care take center stage, “lipfication” is reshaping what consumers expect from lip products—and which brands are winning.
Inside Trendier AI’s Presence at Cosmoprof Miami 2026 🎥
The Shift Toward #Lipfication in the US Market 👄
#HybridFragrance Emerges as a New Standard on Amazon UK 🌊
Trendier AI at Cosmoprof Miami 2026 Highlights 🎥
Trendier AI concluded a high-energy presence at Cosmoprof Miami, connecting with a broad mix of global beauty brands, manufacturers, R&D teams, and retail leaders throughout the event.
Across on-site discussions, the focus consistently shifted from tracking trends to making data actionable, with teams exploring how AI-driven reasoning built on real market data can accelerate decisions across planning, marketing, and sourcing workflows.
The event underscored a growing industry priority: adopting data-connected, intelligent systems that enable faster, more confident execution across the beauty value chain.
Discover more takeaways from Trendier AI’s Cosmoprof Miami experience ✨
Lips are shifting from color-first to care-first in Sephora US H2 2025, as the market moves into the “Lipiification” phase. Care-led formats like lip treatments and balms are growing faster than traditional makeup.
#LANEIGE continues to lead the category, while #rhode and #OLEHENRIKSEN are climbing by focusing on peptides, hydration, and repair.
Ingredients such as PHA and collagen are now appearing across new Top 100 lip launches, reflecting rising expectations for efficacy in lip care.
How is lip care reshaping category share, product rankings, and brand leadership in Sephora US? Explore the full rankings and category insights in the Trendier Library 📈
Fragrance on Amazon UK in H2 2025 is shifting toward hybrid formats that blend scent with functional benefits. The category recorded +133% YoY review growth, alongside rising average prices, signaling stronger willingness to pay for added value.
Body and Hair Mists dominate with over 70% share, while brand rankings shifted sharply. Sol de Janeiro held the lead, adidas jumped 106 ranks to #4 on value pricing, and Sabrina Carpenter climbed fast with Gen Z traction.
Compare hybrid fragrance formats, pricing, and brand rankings across global markets in the Trendier Library 🔍
