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Can you guess which other keywords are rising globally?
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We analyze e-commerce data from platforms like Amazon, Sephora, Ulta, Walmart, Target, and Olive Young etc, covering over
1 Billion+ Data.
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What’s New?
Weekly Roundup Trends
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🗞️ TREND NEWS (Featured in Daily Vanity Singapore)
8 Emerging Korean Skincare Ingredients
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🙌 NEW TREND REPORTS
TOP Performing Cushions in Global Market
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❓A must-check in acne care trends
Scar Care Trending Keywords & Products
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💌 Exclusive Deal for Global Buyer
SKIN&LAB
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Trendier AI x Daily Vanity Singapore
8 Emerging Korean Skincare Ingredients You’ll Start Seeing Everywhere, According to Experts 📈
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Collaborating with
Daily Vanity Singapore
, Trendier AI highlights 8 emerging Korean skincare ingredients poised to redefine beauty routines in 2025.
The findings were also presented at
Beauty Expo Taipei 2025 (Messe Frankfurt GmbH)
, where we highlighted a clear shift in consumer focus:
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From acne repair to skin barrier reinforcement
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From early prevention to slow-aging, skin-boosting actives
Among the eight standout ingredients discussed, three are drawing particular attention across markets:
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NAD+
– Closely linked to the desire for youthful, resilient skin, NAD+ reflects the growing intersection of skincare and wellness science.
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NMN
– Positioned as a next-generation anti-aging ingredient, NMN is already gaining traction in Japan’s beauty trade shows.
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TECA
– A purified form of Centella Asiatica, TECA has evolved from its acne-care roots and is now recognized for broader skin-repair and barrier-support benefits.
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K-beauty reached a major milestone last year, surpassing US$10 billion in exports.
The latest skincare ingredients from Seoul are set to appear in products worldwide. K-beauty’s growth shows no signs of slowing, with these new innovations addressing breakouts, dark spots, and future-proof skin, taking your skincare routine to the next level.
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Top Performers in Cushion Category
The keyword "Melting" rose by 75% on Amazon 🇺🇸🔥
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Cushion Category Sees a Shift Toward Functionality and Finish in Early 2025 in Amazon US's Cushion category for Jan–Feb 2025, the spotlight is on performance-driven keywords, with
#Melting (+75%), #Vitamin (+66.67%), and #Sweat-proof (+58.82%)
emerging as top risers!
These reflect consumer preferences for skin-nourishing, long-wear formulas that hold up under pressure—literally. Notably, terms like #Creamy, #All-day, and #Protect show a growing demand for cushions that combine comfort with durability. Meanwhile, rising aesthetic cues such as #Glossy, #Cool Beige, and #Mocha suggest a nuanced blend of natural tones and luminous finishes. This keyword momentum signals a strategic opportunity for brands to spotlight functional skincare-meets-makeup hybrids in their cushion product messaging.
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In Japan, “Melting” is also a newly rising keyword.
"Bluish Tone" is trending as well! 🇯🇵
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#Melting
emerged as a top new review trend on Qoo10 Japan, reflecting consumers’ growing desire for cushion foundations with
soft, cream-like textures
that blend seamlessly into the skin. Leading this trend is
AGE 20’s Velvet Lasting Pact.
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Also newly trending in Japan is the keyword
#Bluish Tone
, pointing to a consumer shift toward
hydrated skin with a cool-toned radiance
. Dominating this category is
WAKEMAKE’s Water Glow Coating Balm
, recognized for its
dewy coverage and pore blurring
.
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While in South Korea, we saw mentions of the ingredients Noni Extract are newly rising in Naver reviews! 🇰🇷
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Emerging Review Keyword (Jan–Feb '25)
The term
#Noni Extract
is newly rising in cushion foundation reviews on
Naver
, indicating a growing consumer interest in
natural, skin-enhancing ingredients
with skincare benefits.
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Top Product: CHOCHOSLAB Vitamin C Glow Cushion
This cushion features
SPF50+ PA+++
, Vitamin C, and a vegan-friendly formula. It’s most praised for its
brightening effect
,
smooth application
, and
comfortable wear
, aligning with the trend toward
hybrid makeup + skincare
solutions.
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Positive Keyword Highlights
Review Keywords like
#Moist
,
#Natural
, and
#ToneUp
dominated reviews, suggesting the cushion delivers a
fresh, dewy finish
ideal for daily use.
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The cushion showed a
steady rise in sales rank
throughout February, confirming its growing popularity in the glow-focused beauty segment.
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We classified the top 20 rising cushions based on the number of reviews across three different platforms in Korea! 🇰🇷
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The latest digital shelf analysis reveals
AGE 20’s
as the most dominant brand, leading the rankings with
6 appearances on Coupang
, reinforcing its grip on affordable yet performance-driven K-beauty. Meanwhile,
Jung Saem Mool
and
HERA
demonstrate consistent cross-platform presence, showing strength in both mass and premium segments.
💰
Platform Price Insights
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Coupang
: ₩27,318 — budget-friendly, K-beauty focused
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Naver
: ₩36,630 — balanced pricing, both indie and prestige
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Kurly
: ₩57,584 — luxury-skewed, featuring high-end global names like
La Mer
and
Estée Lauder
🇰🇷
K-Beauty Continues to Reign
Local brands such as
AGE 20’s
,
Jung Saem Mool
,
HERA
,
Miba
,
Espoir
, and
MERZY
not only dominate in quantity but also in consumer trust and visibility. Their rise reflects the enduring demand for innovation, glow-focused formulations, and savvy online marketing in Korea’s competitive beauty space.
Take a sneak peek at the top 10 cushions on Naver below or simply click the image to read the full report 👇
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Which cushion are trending in Asia? 🇸🇬🇲🇾
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Check out cushion rank in Japan! 🇯🇵
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Must check out
Acne Scar TRENDING Products & Keywords
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The keyword #CentellaAsiatica is strong and rising in reviews in Korea.
The most mentioned brand for #CentellaAsiatica was Toun28, with the "Toun28 Haenam 404 Peptacica Cream" being the most frequently mentioned product.
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In Q4 2024, scar care products in Korea are gaining traction as consumers prioritize gentle yet effective skincare. Three standout items are leading the trend:
Innisfree’s Bija Trouble Lotion
, praised for its #Bija Seed Oil and #BHA formula that’s light, moisturizing, and great for teens with troubled skin;
IOPE’s Super Vital Set
, a trusted anti-aging solution featuring #Retinol and #Collagen, loved for its whitening and skin-comforting effects; and
Phytomer’s Oligoforce Special Set
, packed with #Vitamin C and #Hyaluronic Acid, offering deep hydration and softness—especially for sensitive skin.
These products highlight a strong demand for multifunctional, soothing scar care in the beauty market.
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Explore more insights and key points in our acne scar collection 👇
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2025 K-beauty Trend Summit's Global Buyers Special
Rising Brand in U.S and Japan : SKIN&LAB
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Different skin concerns call for different solutions—and certain ingredients are quietly gaining attention around the world. Vitamin C, for instance, has seen notable growth in both the
US (+35.71%) and South Korea (+36.12%)
, with SKIN & LAB’s Vitamin C Brightening Serum being one standout product.
In Japan, the Glutathione Ampoule Toner topped sales charts in January 2025, backed by nearly
9,600+ reviews
from November to January 2025. Meanwhile, the Bakuchiol Eye Serum is steadily climbing in popularity, especially in Japan and the US—
ranking #7 in eye cream sales and growing 78.35%
on Amazon US in November 2024.
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Discover their rising products that are gaining attention across Korea, Japan, and the U.S.—from skincare essentials loved by beauty communities to innovative formulas that are making waves on global shelves!
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