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Products, ingredient, marketing keywords, and many more!
K-beauty Trend Summit's Global Buyers Special
2024 The Rising Supplier : COSMAX
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In the first half of the year, COSMAX ranked as the No.1 manufacturer for the 2
00 most-reviewed Makeup products
on Olive Young, solidifying its leadership in the
K-makeup trend!
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COSMAX-made brands like
Tirtir, Fwee, Rom&nd, and Clio
have been making waves globally in markets like the
U.S., Japan, Singapore, and Vietnam.
In the first half of 2024, they gained attention on platforms like TikTok and Instagram for their innovative formulations and impressive finishes, earning top spots in reviews and sales.
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Popular products made by COSMAX are shown in the Trendier data! 👇
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Many of the rising products dominating the charts across platforms like Olive Young, Qoo10, Amazon, and Shopee are developed by COSMAX. Our data also highlights
trending keywords
that frequently point to COSMAX-made products, reflecting their strong presence and growing influence in the global market.
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Trendier's Expanding to US & Europe Channel Data in
2025!
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Trendier is expanding our channel data coverage in the U.S. and Europe in early 2025, offering valuable insights into new markets!
🇺🇸
U.S. Channel (January 2025)
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New channels:
Walmart
&
Target
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Existing channels:
Amazon
,
Sephora
,
Ulta Beauty
🇪🇺
Europe Channel (Q1 2025)
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New channels:
Amazon
in
France
,
Germany
,
UK
,
Italy
, and more!
If you're interested in accessing
Trendier’s U.S. and Europe channel data
, simply
submit an inquiry
, and you'll receive
full details
on how to access and gain benefit from these enhanced insights.
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What's new this week?
Waterproof Makeup is turning heads, becoming a must-have in the beauty industry. Who’s standing out in the spotlight? 🏆
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Trendier AI tracks the top Waterproof Makeup across key platforms, including Amazon US. Here are
three key highlights
from the analysis:
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Milani Long Lasting Makeup Primer
rose from rank 21 to rank 11, showcasing impressive growth and rising demand. 📈
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Mascara and eyeliner
dominate the Top 30 chart on Amazon U.S.,
highlighting
their dominance in the waterproof makeup category. ✨
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"No smudge," "Flawless finishes,"
and
"Perfection"
are the 3 keywords in waterproof makeup, which continue to guide customer choices and boost sales🚀
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In the U.S., Sephora data shows that the keyword
#OilySkin
rose by 125% compared to the last quarter. 🇺🇸
The brand most frequently
mentioned
with #OilySkin was
The Benefit
, with their popular product, The POREfessional Matte Pore Minimizing Primer.
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In Japan,
#Tone Up
is one of the keywords that is newly rising in this period compared to the previous one. 🇯🇵
This indicates that many consumers are looking for
skin-brightening
solutions – it seems that waterproof makeup is becoming a rising category at Qoo10.
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Out of the top 20 rising keywords related to waterproof makeup, Trendier highlighted
#Silky
as the most significant, with a growth rate of 46% compared to the previous quarter.
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ONE/SIZE by Patrick Starrr’s
product stands out as the top for this keyword, with 2,000 reviews and leading the charts.
This indicates that many consumers are seeking products with
long-lasting
, showing that waterproof makeup is also becoming a rising category at Sephora.
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More Waterproof Makeup from other countries? Click the images below!👇
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Southeast Asia's review keywords from top products in the market 🚀
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Top-reviewed keywords from leading products in U.S beauty market🔍
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Upcoming Collection in Trendier Library: MTS Skin Care💉
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In the upcoming MTS content, Trendier will analyze emerging products and key keywords driving trends in the beauty market.
G
et the latest insights—sign up now at the Trendier Library!
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Rising Review Buzz🚀:
MTS Skincare Reviews Heating Up in South Korea
🇰🇷
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What’s Trending in Japan? 🇯🇵 Hottest MTS Skincare Review Keywords
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and many more!
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