Global Newsletter

'Oily Skin' Concern Trends Up 125% in Waterproof Makeup 🔥

Trendier AI

23 Dec 2024 — 5 min read

Trendier Library | Trendier Dashboard | Trendier Linkedin

K-beauty Trend Summit's Global Buyers Special

2024 The Rising Supplier : COSMAX

In the first half of the year, COSMAX ranked as the No.1 manufacturer for the 2 00 most-reviewed Makeup products on Olive Young, solidifying its leadership in the K-makeup trend!

COSMAX-made brands like Tirtir, Fwee, Rom&nd, and Clio have been making waves globally in markets like the U.S., Japan, Singapore, and Vietnam. In the first half of 2024, they gained attention on platforms like TikTok and Instagram for their innovative formulations and impressive finishes, earning top spots in reviews and sales.

(Fast Track) Contact COSMAX

Popular products made by COSMAX are shown in the Trendier data! 👇

Many of the rising products dominating the charts across platforms like Olive Young, Qoo10, Amazon, and Shopee are developed by COSMAX. Our data also highlights trending keywords that frequently point to COSMAX-made products, reflecting their strong presence and growing influence in the global market.

Go to COSMAX Special Page

(Fast Track) Contact COSMAX

Trendier's Expanding to US & Europe Channel Data in 2025!

Trendier is expanding our channel data coverage in the U.S. and Europe in early 2025, offering valuable insights into new markets!

🇺🇸 U.S. Channel (January 2025)

New channels: Walmart & Target
Existing channels: Amazon , Sephora , Ulta Beauty

🇪🇺 Europe Channel (Q1 2025)

New channels: Amazon in France , Germany , UK , Italy , and more!

If you're interested in accessing Trendier’s U.S. and Europe channel data , simply submit an inquiry , and you'll receive full details on how to access and gain benefit from these enhanced insights.

Get early access to Trendier’s U.S. and Europe channel data!

What's new this week?

Waterproof Makeup is turning heads, becoming a must-have in the beauty industry. Who’s standing out in the spotlight? 🏆

Trendier AI tracks the top Waterproof Makeup across key platforms, including Amazon US. Here are three key highlights from the analysis:

Milani Long Lasting Makeup Primer rose from rank 21 to rank 11, showcasing impressive growth and rising demand. 📈
Mascara and eyeliner dominate the Top 30 chart on Amazon U.S., highlighting their dominance in the waterproof makeup category. ✨
"No smudge," "Flawless finishes," and "Perfection" are the 3 keywords in waterproof makeup, which continue to guide customer choices and boost sales🚀

In the U.S., Sephora data shows that the keyword #OilySkin rose by 125% compared to the last quarter. 🇺🇸

The brand most frequently mentioned with #OilySkin was The Benefit , with their popular product, The POREfessional Matte Pore Minimizing Primer.

Check out the full report here!

In Japan, #Tone Up is one of the keywords that is newly rising in this period compared to the previous one. 🇯🇵

This indicates that many consumers are looking for skin-brightening solutions – it seems that waterproof makeup is becoming a rising category at Qoo10.

See the full J-Beauty analysis!

Out of the top 20 rising keywords related to waterproof makeup, Trendier highlighted #Silky as the most significant, with a growth rate of 46% compared to the previous quarter.

ONE/SIZE by Patrick Starrr’s product stands out as the top for this keyword, with 2,000 reviews and leading the charts.

This indicates that many consumers are seeking products with long-lasting , showing that waterproof makeup is also becoming a rising category at Sephora.

See the full report!

More Waterproof Makeup from other countries? Click the images below!👇

Southeast Asia's review keywords from top products in the market 🚀

Top-reviewed keywords from leading products in U.S beauty market🔍

Or, see all Waterproof makeup collections on Trendier Library

Upcoming Collection in Trendier Library: MTS Skin Care💉

In the upcoming MTS content, Trendier will analyze emerging products and key keywords driving trends in the beauty market. G et the latest insights—sign up now at the Trendier Library!