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What's New This Week?
- 2026’s Next Ingredient Wave: Key Category Moves 🌿
- K-Beauty’s Rookie Brand Spotlight: Meet the New Innovators 🚀
- Data + AI in Action at Cosmoprof Asia Hong Kong 2025: Inside the Industry Shift 🤖
- Global Health Supplements: Emerging Needs and Market Momentum 🌍
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Hero Ingredients Leading K-Beauty’s
New Innovation ⚡️
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K-beauty continues to push ingredient innovation forward, with consumers gravitating toward proven actives like CICA for calming, snail mucin for hydration, spicule for absorption, glutathione for brightening, rice for barrier care, and PDRN for regeneration. These ingredients are shaping performance standards across global markets.
Which of these hero ingredients and new formats are resonating most with shoppers and driving the next wave of K-beauty innovation?
For a clear breakdown of the leading actives and emerging trends, watch the full session at the K-Beauty Trend Summit.
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K-Beauty’s Hot Rookie Brand Showcase ⭐️
Strengthening Skin at Its Core —
Terroir Bon 🍇
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Aging-care demand is accelerating across Korea, Japan, and the U.S., as lifting, anti-aging, and firming keywords continue to rise. Even within the vegan category, interest in gentle but effective wrinkle solutions is growing, with #Vegan mentions at Sephora up +19.6% YoY, signaling a shift toward sensitive-skin–friendly anti-aging care.
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Terroir Bon reflects this movement with plant-based formulas focused on firming benefits and irritation-free performance, aligning with the global push toward cleaner, gentler aging-care solutions.
👉 More trend insights available in the Terroir Bon page below.
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K-Beauty’s Hot Rookie Brand Showcase ⭐️
Donkey Milk Innovation in Skincare —
Dear Ohneul 🥛
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Global demand for wrinkle, firming, and pore-care is accelerating, with wrinkle mentions up +186.5% at Ulta and firming keywords rising +392.7% on Japan’s Qoo10.
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In this shift toward lifting and barrier-strengthening routines, Dear Ohneul is gaining attention with DKMEX, a donkey-milk–based complex blended with botanical extracts.
The Elixir Donkey Cream and DKMEX Ampoule meet rising needs in wrinkle care, tone improvement, and barrier support, while the Singgreen Toner Pad aligns with the global move toward daily pore-refining solutions.
👉 More trend insights available in the Dear Ohneul page below.
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Rising Ingredients & Innovators 🚀
Smart Care for Daily Skin Concerns —
Mask King 🧴
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Exfoliation and odor care are climbing across global foot-care markets. At Olive Young, exfoliation-related reviews rose +322.9%, and Japan’s Qoo10 ranked #Exfoliation, #Moisture, #Odor among its top foot-care keywords.
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Maskking’s Egg Foot Spa Cream aligns with this shift, tapping into rising ingredient trends like #Urea and #HyaluronicAcid, as consumers look for smoother, hydrated feet.
In the U.S., Amazon foot-care products mentioning exfoliation increased +13.1%, reflecting growing demand for simple, effective daily solutions.
👉 More trend insights available in the Mask King page below.
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Rising Ingredients & Innovators 🚀
Calming Moisture from Extreme Nature — TREEANNSEA 🌿
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Global demand for calming and deep hydration is accelerating across Korea, the UK, and the U.S., with “calming” and “deep hydration” among the most frequently rising skincare keywords.
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Within this shift, TREEANNSEA is gaining attention for formulas inspired by extreme natural environments, such as the Arctic Biome Hyaluron and Agave Cactus Desert lines, which align with growing interest in gel textures, vegan formats, and long-lasting moisture.
👉 More trend insights available in the TREEANNSEA page below.
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Data + AI Interest Rises, Guiding Industry Talks at Cosmoprof Asia 2025 🇭🇰
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At Cosmoprof Asia 2025, the largest beauty show in Asia, Trendier AI introduced the next chapter of K-beauty to a global audience. With over 70,000 professionals and 2,800 brands attending, Trendier AI’s sessions stood out, drawing strong interest as seats for both Cosmotalk and Beauty Stage reached full capacity early on.
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Key insights included how K-beauty uses AI to shrink a month of planning into a day and build repeatable global bestsellers, along with the first reveal of seven major 2026 trends derived from millions of product, ingredient, and review data points.
The session also introduced a 2026 ingredient roadmap featuring next-gen combinations shaped by global consumer demand and the latest functional, biotech, and low-irritation R&D.
Select insights will be shared at the K-Beauty Trend Summit 2025.
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Diet + Inner Beauty Supplements Goes Global,
Meet The Standouts 💊
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(Click on the image to go to the full report.)
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In Korea’s health-supplement aisle, demand is surging for Inositol, Catechin, and Glutathione film formats, with reviews highlighting hormone balance, smoother digestion, fat-management support, and quick, easy intake.
Inositol and Catechin now appear prominently across fast-growing products, while glutathione films are linked to rising terms like brightening and liposomal delivery, signaling strong pull toward efficacy-focused, format-innovative solutions.
See the full report for the top rising keywords and products 🚀
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Explore fresh insights every week —
10+ beauty trend reports globally.
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Rising products from Korea's top platforms — Olive Young.
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Explore which marketing and review keywords are rising in the US.
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Track the SKUs driving growth across Amazon US.
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Spot rising marketing and review keywords at Olive Young Korea.
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New Data Update
(As of November 2025)
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Douglas IT 🇮🇹
New
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Sephora UAE 🇦🇪
New
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Amazon DE 🇩🇪
Soon
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