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What's New This Week?
- 2026 K-Beauty Ingredient Roadmap: 5 Global Market Priorities ๐
- Rising Innovators at K-Beauty Trend Summit 2025 ๐
- Trendier AI ร BeautyMatter: 2026 K-Beauty Forecast ๐
- Bronzers & Highlighters: Whoโs Leading the Global Market? โจ
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The 2026 K-Beauty Ingredient Roadmap: Whatโs Next for Innovation? โจ
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Week 2 of K-Beauty Trend Summit 2025 has officially begun, highlighting how data and innovation are shaping next-generation skincare.
This weekโs keynote, โThe 2026 K-Beauty Ingredient Roadmap,โ analyzes global review data from Olive Young, Qoo10, Amazon, Sephora, and TikTok to reveal the five key skin concerns defining 2026:
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Acne Relief
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Pore Care
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Reverse Aging
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Barrier Care
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Dark Spot Fading
The session uncovers how next-generation ingredient combinations are setting new standards for efficacy and innovation.
Watch the full session and in-depth ingredient analysis on Trendier Library.
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Rising Ingredients & Innovators ๐ Skin-First Precision by SKIN & LAB โจ
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Tone-and-texture care is rising, with SKIN&LABโs Glutathione Ampoule Toner taking #1 on Qoo10 Japan (MayโJune 2025). With 40,000+ reviews and strong feedback on smooth, clear, non-irritating results, it is emerging as a key tone-texture solution.
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Eye-firming care is surging, with Bakuchiol Eye Serum leading Qoo10โs eye-cream category and entering Amazon U.S. reviews at No.33โhighlighting growing demand for wrinkle-care and cooling benefits.
Vitamin C mentions are also up sharply (+120.47% on Amazon U.S., +21.79% at Olive Young), signaling stronger interest in bright, healthy skin.
๐ More trend insights available in the SKIN&LAB page below.
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Rising Ingredients & Innovators ๐ Hydration That Balances Skin, 9wishes ๐ง
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Global demand for deep hydration is rising, with Amazon Q4 2024 hyaluronic acid mentions up +54.24%. Dewytree aligns with this shift as consumers increasingly link dryness + breakouts, driving interest in calm-hydration solutions.
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Deep hydration is trending, with Olive Young showing +741 hydration mentions and โDeep Hydratingโ up 18.18% in Q4. Calming benefits also rose 20.43%, highlighting demand for moisture plus soothing.
Hyaluronic acid remains a key driver, up 35.50% QoQ on Olive Young with steady growth on Amazon.
๐ More trend insights available in the 9wishes page below
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Rising Ingredients & Innovators ๐ Dewytreeโs Next-Gen Skin Care ๐ฑ
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Hydrogel-driven care is gaining attention, with Amocosplus from Jincostech interpreting subtle skin signals and delivering targeted solutions. Though a young brand, its hydrogel-based calming and firming lines are quickly establishing a strong presence.
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Anti-aging interest is growing across mask categories, with collagen and NMN products increasing on Japan Qoo10 and Koreaโs Olive Young as consumers look for targeted, condition-specific care.
Amocosplus is rising within this trend, with its YouthCicaโข Ice Soothing Mask offering cooling relief and firming benefits through its advanced hydrogel formula.
๐ More trend insights available in the Amocosplus feature page below.
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Rising Ingredients & Innovators ๐ Dewytreeโs Next-Gen Skin Care ๐ฑ
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Global demand for calming skincare is rising, with โcalmingโ reviews increasing across Olive Young Korea and Qoo10 Japan. Dewytreeโs AC Deep Calming Pore Pad reflects this shift toward gentle, sensitive-focused care.
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Demand for gentle, barrier-friendly cleansing is rising, with Dewytreeโs amino-based cleansing milk gaining attention for its soft, non-tightening finish.
Sun sticks are also surging, up 50%+ QoQ at Olive Young, and Dewytreeโs Cooling Sun Stick is standing out for its cooling and soothing formula.
๐ More trend insights available in the Dewytree page below.
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K-Beauty Trend Summit 2025 Kicks Off with 1,200+ Global Attendees ๐
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Joined by 1,200+ beauty professionals from 27 countries, this session co-hosted by Trendier AI ร BeautyMatter explored how AI and data are redefining K-Beauty through clinical trust, efficacy, and innovation.
Analyzing millions of product, ingredient, and review data points, it unveiled seven defining trends for 2026, revealing how science-led creativity and real-time insights are shaping what sells next in beauty.
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Bronzers & Highlighters Are Booming Worldwide, Whoโs Leading? โญ๏ธ
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(Click on the image to go to the full report.)
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In Amazon UKโs bronzer and highlighter category, demand is shifting toward skin-enhancing finishes, with โglow,โ โradiance,โ and natural looks dominating reviews. Glow-related terms appear 40+ times in the Top 50 products, alongside trends like natural, sunkissed, and cruelty-free.
NYX, Pixi, and e.l.f. lead the category and are linked to rising terms such as holographic, antioxidant, and filter effect, highlighting demand for multi-finish, complexion-boosting formulas.
See the full report for the top trending keywords and products ๐
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Explore fresh insights every week โ 10+ beauty trend reports globally.
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Rising products from US' top platforms โ Sephora, ULTA, and Amazon US.
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Explore which marketing and review keywords are rising in South Korea.
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Track the SKUs driving growth across UAE.
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Spot rising marketing and review keywords at Sephora US.
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New Data Update
(As of October 2025)
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Douglas IT ๐ฎ๐น
New
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Sephora UAE ๐ฆ๐ช
New
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Amazon DE ๐ฉ๐ช Soon
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