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What's New This Week?
- 2026 K-Beauty Ingredient Roadmap: 5 Global Market Priorities 🌏
- Rising Innovators at K-Beauty Trend Summit 2025 🔍
- Trendier AI × BeautyMatter: 2026 K-Beauty Forecast 📊
- Bronzers & Highlighters: Who’s Leading the Global Market? ✨
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The 2026 K-Beauty Ingredient Roadmap: What’s Next for Innovation? ✨
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Week 2 of K-Beauty Trend Summit 2025 has officially begun, highlighting how data and innovation are shaping next-generation skincare.
This week’s keynote, “The 2026 K-Beauty Ingredient Roadmap,” analyzes global review data from Olive Young, Qoo10, Amazon, Sephora, and TikTok to reveal the five key skin concerns defining 2026:
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Acne Relief
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Pore Care
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Reverse Aging
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Barrier Care
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Dark Spot Fading
The session uncovers how next-generation ingredient combinations are setting new standards for efficacy and innovation.
Watch the full session and in-depth ingredient analysis on Trendier Library.
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Rising Ingredients & Innovators 🚀
Skin-First Precision by SKIN & LAB ✨
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Tone-and-texture care is rising, with SKIN&LAB’s Glutathione Ampoule Toner taking #1 on Qoo10 Japan (May–June 2025). With 40,000+ reviews and strong feedback on smooth, clear, non-irritating results, it is emerging as a key tone-texture solution.
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Eye-firming care is surging, with Bakuchiol Eye Serum leading Qoo10’s eye-cream category and entering Amazon U.S. reviews at No.33—highlighting growing demand for wrinkle-care and cooling benefits.
Vitamin C mentions are also up sharply (+120.47% on Amazon U.S., +21.79% at Olive Young), signaling stronger interest in bright, healthy skin.
👉 More trend insights available in the SKIN&LAB page below.
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Rising Ingredients & Innovators 🚀
Hydration That Balances Skin, 9wishes 💧
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Global demand for deep hydration is rising, with Amazon Q4 2024 hyaluronic acid mentions up +54.24%. Dewytree aligns with this shift as consumers increasingly link dryness + breakouts, driving interest in calm-hydration solutions.
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Deep hydration is trending, with Olive Young showing +741 hydration mentions and “Deep Hydrating” up 18.18% in Q4. Calming benefits also rose 20.43%, highlighting demand for moisture plus soothing.
Hyaluronic acid remains a key driver, up 35.50% QoQ on Olive Young with steady growth on Amazon.
👉 More trend insights available in the 9wishes page below
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Rising Ingredients & Innovators 🚀
Dewytree’s Next-Gen Skin Care 🌱
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Hydrogel-driven care is gaining attention, with Amocosplus from Jincostech interpreting subtle skin signals and delivering targeted solutions. Though a young brand, its hydrogel-based calming and firming lines are quickly establishing a strong presence.
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Anti-aging interest is growing across mask categories, with collagen and NMN products increasing on Japan Qoo10 and Korea’s Olive Young as consumers look for targeted, condition-specific care.
Amocosplus is rising within this trend, with its YouthCica™ Ice Soothing Mask offering cooling relief and firming benefits through its advanced hydrogel formula.
👉 More trend insights available in the Amocosplus feature page below.
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Rising Ingredients & Innovators 🚀
Dewytree’s Next-Gen Skin Care 🌱
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Global demand for calming skincare is rising, with “calming” reviews increasing across Olive Young Korea and Qoo10 Japan. Dewytree’s AC Deep Calming Pore Pad reflects this shift toward gentle, sensitive-focused care.
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Demand for gentle, barrier-friendly cleansing is rising, with Dewytree’s amino-based cleansing milk gaining attention for its soft, non-tightening finish.
Sun sticks are also surging, up 50%+ QoQ at Olive Young, and Dewytree’s Cooling Sun Stick is standing out for its cooling and soothing formula.
👉 More trend insights available in the Dewytree page below.
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K-Beauty Trend Summit 2025 Kicks Off with 1,200+ Global Attendees 🌏
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Joined by 1,200+ beauty professionals from 27 countries, this session co-hosted by Trendier AI × BeautyMatter explored how AI and data are redefining K-Beauty through clinical trust, efficacy, and innovation.
Analyzing millions of product, ingredient, and review data points, it unveiled seven defining trends for 2026, revealing how science-led creativity and real-time insights are shaping what sells next in beauty.
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Bronzers & Highlighters Are Booming Worldwide, Who’s Leading? ⭐️
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(Click on the image to go to the full report.)
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In Amazon UK’s bronzer and highlighter category, demand is shifting toward skin-enhancing finishes, with “glow,” “radiance,” and natural looks dominating reviews. Glow-related terms appear 40+ times in the Top 50 products, alongside trends like natural, sunkissed, and cruelty-free.
NYX, Pixi, and e.l.f. lead the category and are linked to rising terms such as holographic, antioxidant, and filter effect, highlighting demand for multi-finish, complexion-boosting formulas.
See the full report for the top trending keywords and products 🚀
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Explore fresh insights every week —
10+ beauty trend reports globally.
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Rising products from US' top platforms — Sephora, ULTA, and Amazon US.
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Explore which marketing and review keywords are rising in South Korea.
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Track the SKUs driving growth across UAE.
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Spot rising marketing and review keywords at Sephora US.
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New Data Update
(As of October 2025)
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Douglas IT 🇮🇹
New
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Sephora UAE 🇦🇪
New
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Amazon DE 🇩🇪
Soon
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