The Rise of AI Work Automation in Korea’s Beauty Industry

On May 28, a landmark event unfolded in Seoul: the Trendier AI Boot Camp, Korea’s first hands-on program applying GPT tools directly to the beauty industry.

More than 300 professionals — including the top 100 companies in the K-beauty industry including teams from Amorepacific, LG Household & Health Care, COSMAX, Korea Kolmar, and fast-growing brands like COSRX, Anua, and TIRTIR gathered in one place. The strong turnout reflected the industry’s increasing interest in AI-powered work automation.

The event, Korea’s first hands-on program applying GPT-based tools to beauty business operations, focused on real-world applications over theory. Among the highlights, Trendier AI managers Jisun Shin and Songyeon Sim presented strategies for using GPT in product planning, marketing, and global sales. They also shared real-life prompt examples built on data from 25 key global beauty markets.

The program underscored how AI is beginning to reshape day-to-day functions across the K-beauty value chain.

One Real Example Case: When Trendier AI super user executes data usage with ChatGPT

Younsoo Choi, CEO of Future Planning Lab and a Trendier AI superuser, brought a real-world case to the table. With 20+ years in marketing roles at brands like Amorepacific, Banila Co., and Olive Young, she had one pressing question:

“How are our competitors’ thumbnails evolving? What direction are their brands heading?”

Her team used GPT to dig in.

Step 1: Data Collection

Using Trendier AI’s dashboard, they extracted thumbnail images for foundation products at Olive Young over several months.

Step 2: Prompt Design

They told GPT:

“Analyze these thumbnails. What changed over time? Look at:

– Model use and timing

– Backgrounds, colors, and text

– Key message changes

– Brand strategy direction”

The results were surprisingly insightful — GPT didn’t just describe what was in each image. It organized the thumbnail changes over time and explained how each brand’s marketing messages had evolved.

It noticed details like when a model appeared, what background colors were used, how the product was placed, and what style of text was shown. This helped us clearly see how each brand’s message and strategy shifted month by month.

This also showed that GPT can visually analyze thumbnail trends and key messages — and even help automate this kind of competitor research.

More than just describing the visuals, it spotted patterns over time: when brands introduced models, how their colors and taglines changed, and when they made subtle shifts in tone or positioning. It offered a smart, data-based way to track how your own brand’s strategy is evolving.

For the first time, strategy became measurable and trackable — not just intuition.

From Korea to the World: AI Adoption in Beauty Is Accelerating

Many overseas readers might be thinking: This level of AI work is years away for us. But the truth is — it’s already happening. And it’s surprisingly accessible. With the right prompts, tools, and mindset, teams anywhere can start now.

The program will officially debut for global markets on July 15 at Cosmoprof North America. It includes a prompt list specifically tailored for international beauty companies. For more information or to request a exclusive pass, please visit the Trendier AI Official Website.

Trendier AI

Without data, your GPT is blind.

Trendier AI builds the data infrastructure for the GPT era — turning global supply and demand signals into structured data for execution.