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Mentions of the keyword #Strawberry were rising!
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We analyze e-commerce data from platforms like Amazon, Sephora, Ulta, Walmart, Target, and Olive Young etc, covering over
1 Billion+ Data.
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What’s New?
Fragrance Headlines This Week’s Insights
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🙌 This Week's Beauty Market Update
What's happening in Seoul this May?
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🙌 NEW TREND REPORTS
TOP Fragrances in the global market 🌎
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💌 Exclusive Deal for Global Buyer
Bakuchiol-powered and proudly indie — Lolovegan is one to watch!
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This Week's Beauty Market Update
COSMOBEAUTY Seoul 2025 is happening this May!
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CosmoBeauty Seoul 2025
is happening this May — here are 3 key highlights:
-
📊
Largest edition yet
with 421 companies and 605 booths showcasing products from both rising and established beauty brands.
-
🎤
Industry seminars, conferences,
and the
2025 Rookie of the Year Award
will offer fresh insights into beauty trends.
-
🎟️
Free entry with pre-registration
by
Monday, May 26
(on-site registration: 10,000 KRW).
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New Fragrance Trend Reports
Which keyword surged on both Sephora and Ulta at the same time? 🚀
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New keyword trends in the fragrance category are emerging across Sephora and ULTA, pointing to a blend of
nature, texture, and seasonal appeal!
Sephora Highlights #Baobab (+27.78%)
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#botanical, clean beauty appeal as the rising keywords. other fast risers are Strawberry, #Gentle, #Effortless – soft, sensory language. Additionally, keywords like #On-the-go and #Vegan reflect lifestyle and values
Meanwhile, ULTA highlights #Glow (+77.78%)
- radiance, and vitality leads. some strong contenders are Strawberry, #Sleek, #Watery – fresh, modern, and functional with seasonal favorites like #Spring and #Candle gaining traction.
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💡 Cross-Retailer Takeaways
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Strawberry
dominates across both platforms, indicating a
universally resonant scent profile
.
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Keywords blending
natural elements (Baobab, Mineral)
with
form and finish (Whipped, Sleek, Glow)
reflect the modern consumer’s desire for performance with a sensory narrative.
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Aesthetic and emotional tones—
gentle, smooth, luminous
—continue to steer brand communication.
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Vanilla and Natural are the best scent and marketing keywords in fragrance category, ULTA U.S.
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The previous ones were rising keywords, while these are the most used. Between January and February 2025,
#Vanilla
led #Scent with 567 mentions, followed by
#Jasmine
(544), with
#Coconut
and
#Grapefruit
trailing. In #Marketing,
#Natural
topped with 353 mentions, ahead of
#Iconic
,
#Vegan
, and
#Juicy
.
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While in Asia, we saw mentions of Apple and Powdery are rising in Qoo10 and Olive Young reviews! 🇰🇷 🇯🇵
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#Apple
has shown a dramatic rise in mentions, with an impressive +800% point increase, making it one of the most rapidly growing keywords in recent reviews. The brand "Addict" from Japan mentioned this keyword the most.
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Forment emerged as the top brand associated with the #Powdery keyword. Its standout product, the
“Forment
Signature Perfume
”
, was the most frequently cited item in reviews, priced at
under 39,000 KRW.
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Top-Ranked Scents: Amazon U.S. Fragrance Leaders 🇺🇸
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Ranking highlights
This week’s mid-tier fragrance rankings (positions #11 to #20) reveal strong competition and shifting preferences.
Lattafa
leads this segment with three entries, showing its continued dominance in the affordable fragrance space. A new entry from
Ycz
makes a splash at #12, while some big names like
PHLUR
and
Lattafa Yara Candy
drop sharply despite still gaining reviews.
Scent and Price Points
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Vanilla, oriental, aquatic, and spicy notes remain popular and body mists hold their own against Eau de Parfums.
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Most top-reviewed items fall between $10–$25. Niche picks like PHLUR ($38) still attract loyal fans.
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📊 Sneak Peek: Trending Fragrance in rank 2 and 3 in Amazon!
Based on recent review growth, Sol de Janeiro Cheirosa '62 Mist ranks 2nd with 286 reviews, followed by Al-Rehab Choco Musk in 3rd with 236. Despite offering 0% discounts, both SKUs show strong organic traction—valuable indicators for retail and inventory strategy.
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How are fragrance brands performing on global platforms? Forment, Addict, and Marc Jacobs are currently leading! 🔥
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K-Brand Forment remains the undisputed leader in Olive Young's fragrance category, with over 3,000 reviews in just two months and 22,000+
in total. Lanvin climbed to 2nd place, powered by gift set discounts (up to 48%) and a wide product range. Luafee slipped to 3rd but still holds strong customer interest.
Key risers this month include:
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Calvin Klein (▲5): Gained traction with value bundles and 25 diverse SKUs.
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Afterblow (▲7): Gained popularity through K-pop tie-ins and versatile scents.
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The Face Shop (▲28): The biggest jump, boosted by influencer Gyubin’s pick.
Noteworthy insights:
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Chloé offers the widest range (34 SKUs), showing broad appeal.
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Lanvin Éclat d’Arpège and Calvin Klein CK One featured as top rising products.
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Celebrity endorsements and discounts played a major role in growth.
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We published over 10+ reports on this week’s fragrance trends — check them all out in the collection page!
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2025 K-beauty Trend Summit's Global Buyers Special
LoloVegan Gains with Rising Bakuchiol Demand
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LoloVegan is a clean, vegan skincare brand created for sensitive skin, free from 20 harsh ingredients and allergens.
All products are cruelty-free and made in GMP-certified facilities, reflecting a strong commitment to safety and ethics.
One of the hero products, The
Baku Firming Serum
combines bakuchiol with micro-liposome cica and vegan peptides to smooth skin texture and improve firmness.
LoloVegan's commitment to
clean beauty
ensures all products are free from harmful ingredients, vegan, cruelty-free, and produced in GMP-certified facilities, reflecting their dedication to ethical and effective skincare.
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LoloVegan's Bakufirm uses Bakuchiol — and it’s rising fast! 🌱
This vegan alternative to retinol is trending not only in Korea but across Southeast Asia.
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In Korea (Olive Young Q4 2023)
: Bakuchiol jumped
40 ranks
, now in
23 products
.
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On Shopee SG (Q4 2024)
: Up
18.6% QoQ
, featured in
51 products
.
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Loved for being
gentle, non-irritating
, and
plant-derived
— perfect for sensitive skin.
Bakuchiol is no longer niche. It’s going global!
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The LoloVegan Vita Glow Series uses vegan collagen and vitamin-rich actives to visibly brighten and hydrate skin without irritation. Its fast-absorbing, clean formulas target dullness and fine lines, making it ideal for glow-focused routines.
Users have praised both products for their effectiveness in brightening the skin and providing hydration without irritation!
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