What’s Driving +113% Review Growth in US Nail Brands? 💅

What's New This Week?

• Body Care Becomes Skincare — Capital Is Moving In 🧴

• trendier Unveils Its AI Agent for 24/7 Execution at Amazon AI Day 🌏

• +113% Review Surge — US #Nail Brand Rankings Are Reshuffling 💅

• +300% Keyword Growth — 90s Grunge Is Picking Up in Korea 🎨

L’Oréal’s venture fund has invested in U.S. brand Hanni, signaling a shift beyond traditional body care — toward more refined, skincare-like experiences. (Source: WWD · April 17, 2026)

This reflects a broader direction:
formats like in-shower and stick-type moisturizers are redefining how body care is used — not just what it claims.

💬 Ask trendier AI (included in your Trendier Library subscription):
“In the Amazon US personal care category, how have the growth rate and major keyword share of ‘in-shower’ or ‘stick’-type moisturizers changed over the past 6 months?”

💡 Additional questions you can ask:

• Which formats are gaining adoption fastest in body care?
• Which brands are capturing early format shifts?

At Amazon AI Day 2026 (Seoul), trendier introduces its first AI Agent — built for teams operating in fast-moving global markets.

As the beauty market becomes increasingly standardized, differentiation is no longer built on access — but on how fast teams turn signals into execution.

In this session, trendier will share how workflows built on data from 32 global markets are being used to reduce execution time across teams:

⚡ BM — from idea to multiple product proposals within a day
⚡ Buyers — faster comparison of sourcing options
⚡ R&D · Sales · MD — more streamlined execution across functions

📍 COEX, Seoul
📅 May 13, 2026 (Offline Event)

As product cycles shorten, the gap between signal and execution is becoming the defining edge.

(Click on the image to go to the full report.)

In Ulta US nails (Oct 2025–Mar 2026), reviews surged +113.11% while product growth stayed flat (+0.56%) — signaling a shift from expansion to demand concentration.

Brands like Essie (▲1) and new entrants entering the Top 10 are capturing this momentum, while others lose position despite scale.

The signal is clear: growth is being decided by review velocity, not assortment.

So the question shifts: which brands are accelerating — and which are being left behind?

Explore the full Ulta US #Nail ranking analysis in the Trendier Library.

A noticeable shift is emerging — 90s grunge makeup keywords are up +300%, pointing to growing interest in deeper tones, matte finishes, and more defined looks.

We’ve been tracking signals like this more closely on Instagram — short, fast updates on what’s actually moving across markets, from keywords to product patterns.