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Global Newsletter

What’s Driving the Surge in Global Hydrating #BodyCare? 💧

Trendier AI

05 Dec 2025 — 4 min read
What’s Driving the Surge in Global Hydrating #BodyCare? 💧
Trendier AI
 See how data + AI uncover demand shifts and emerging category patterns ✨
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What's New This Week?

  • Trendier AI Recognized as a Leading Innovator at NRF 2026 🚀
  • The Key Forces Behind Korea’s Surge in Hydrating Body Care 🇰🇷
  • What Drove the Standout K-Beauty Results in the Big Sale? 🔍

Trendier AI Selected
for NRF 2026 Innovators Showcase 🚀

Trendier AI has been selected as one of 48 participants in the NRF 2026 Innovators Showcase, part of Retail’s Big Show, the industry’s largest annual event where more than 40,000 global leaders gather to shape the future of retail.

At NRF 2026 in New York, Trendier AI will appear alongside innovations assessed for their impact on workflow efficiency, market visibility, and decision accuracy. Being chosen for the Showcase positions Trendier AI among technologies recognized alongside companies like Amazon, Walmart, L’Oréal, Google, and Microsoft.

This selection reflects the industry’s shift toward AI-powered, data-connected workflows as beauty and retail teams adopt verified insights to shorten research cycles and make faster product, marketing, and sourcing decisions.


Explore how Trendier’s selection highlights growing demand for intelligence-led decision systems across beauty and retail.

Learn More About Trendier at NRF 2026 ⭐️

What’s Driving Hydrating Body Care
Growth in Korea? 🇰🇷

(Click on the image to go to the full report.)

Hydrating body care demand is climbing, with barrier-repair and deep hydration formulas leading performance. Ceramide, cica, panthenol, and madecassoside appear across top products, supported by growing interest in soothing and redness-recovery benefits.


Shoppers are also leaning toward gentle, additive-free formulas and sensorial touches like afterscent, which are increasingly visible in viral picks.

See which hydrating body care products are lifting alongside these rising keywords in the full insights 📈

What Body Care Products Are Gaining Momentum? 🚀

Explore fresh insights every week —
10+ beauty trend reports globally.

Rising products from the Top 20 on Amazon UK and France.


Explore which marketing and review keywords are rising in Korea.

Track the SKUs driving growth across the US.


Spot rising marketing and review keywords at Sephora US.

Click Here to Read the Full Collection 💡

Which K-Beauty Formats and Ingredients
Led the Big Sale? 🔍

Set-driven hydration and repair formulas led Olive Young’s Big Sale, with S-NATURE Squalane, d’Alba First Spray, and MediCube Pink Peptide rising fastest through 1+1 bundles and deep discounts.


Premium actives like PDRN and NMN gained traction with refill and double-set formats, while trouble-care staples such as FATION, Dr.G, and AESTURA held steady without bundles.


See the full breakdown of the top-moving skincare sets on our LinkedIn!

Which K-Beauty Sets Performed Best in the Big Sale? 🛍️

New Data Update

(As of December 2025)

Douglas IT 🇮🇹

New

Sephora UAE 🇦🇪

New

Amazon DE 🇩🇪
Soon

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K-Wellness inner beauty is a fast-growing category of ingestible beauty products — collagen sticks, supplement powders, wellness gummies — designed to improve skin and appearance by nourishing the body from within. According to trendier AI's product count tracking of Olive Young (South Korea), the category grew from 493 to 541

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Skin Longevity Signals Spotted: Sephora US Moves Beyond Hydration

Skin longevity is an emerging skincare positioning that reframes anti-aging around cellular health — restoring the energy and repair mechanisms that decline with age, rather than masking visible signs like wrinkles or dryness. According to trendier AI's keyword trend tracking of Sephora US (United States), NAD-related keyword mentions grew

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Acne Care Is Going Daily and Gentle: The Rise of Recovery-First Routines

Gentle acne care is a fast-growing skincare approach that replaces harsh spot treatments with daily calming routines focused on prevention, recovery, and post-acne restoration. According to trendier AI's product count tracking of Olive Young Global, the gentle acne care category grew +23.39% between July and December 2025,

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