Deodorant on Shopee Southeast Asia has shifted from odor control to underarm skincare. According to trendier AI's keyword analysis of the Top 100 deodorant products on Shopee (Indonesia, Malaysia, Singapore) during November 2025–April 2026, Brightening ranks as a top efficacy concern in all three markets — outranking or
Skincare formulation trends on Sephora US and Qoo10 Japan are diverging sharply — and the data reveals two completely different philosophies for what "good skincare" means. According to trendier AI's formulation, afterfeel, and ingredient tracking of the Top 100 skincare products on Sephora (United States) and Qoo10
Exosome skincare on Olive Young Korea is the category of serums, creams, and toners formulated with exosome-based delivery systems — biocompatible vesicles that enhance active ingredient penetration for soothing, brightening, and barrier repair. According to trendier AI's tracking of Olive Young (Korea) during October 2025–March 2026, the
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See how data + AI uncover demand shifts and emerging category patterns ✨ View in browser What's New This Week? * Skinfluencers Hated Makeup Wipes
Skin longevity skincare on Olive Young Korea is the category of serums, creams, toners, and mists formulated around extending cellular lifespan and fundamental skin regeneration — products containing key ingredients including PDRN, NMN, and exosomes. According to trendier AI's tracking of Olive Young (Korea) during October 2025–March 2026,
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See how data + AI uncover demand shifts and emerging category patterns ✨ View in browser What's New This Week? * Beauty Marketer Playbook — In a
Nail products on Ulta US is the category spanning nail polish, gel polish, press-on nails, nail care, and nail art — covering everything from classic lacquer to ready-to-wear formats. According to trendier AI's product and review tracking of Ulta (United States) during October 2025–March 2026,
Brightening skincare on Shopee Southeast Asia is the fast-growing category of serums, masks, moisturizers, and treatments positioned around tone improvement, dark spot reduction, and luminous skin — the dominant skincare concern across Indonesia, Singapore, and Malaysia. According to trendier AI's category and keyword tracking of Shopee (Singapore) during
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See how data + AI uncover demand shifts and emerging category patterns ✨ View in browser What's New This Week? * K-Beauty Expands in Japan’s Summ
90s grunge makeup is the resurgent category of dark-toned lipsticks, smoky eye products, and matte-finish base inspired by the 1990s aesthetic — now being reformulated and repositioned for a new generation of consumers. According to trendier AI's product and review tracking of Amazon (France) during October 2025–
The Olive Young sale lip recap is a periodic analysis of how lip care and makeup subcategories perform during Korea's largest health-and-beauty retailer's promotional events — revealing which formats, ingredients, and brand strategies are winning consumer spend in real time. According to trendier AI'
Trend ON is a content segment by trendier AI that shares daily beauty trend updates and market signals across Instagram and YouTube. Using insights gathered from 30+ global platforms across 10+ countries, we highlight rising ingredients, fast-growing categories, and emerging movements in the beauty industry before they become mainstream.